AMA Prévention is opening a controlled pre-order of B-SAFE for professionals who want to be among the first equipped. The goal is not to sell another gadget, but to offer a field tool for establishments that want to commit to a credible prevention policy against drugs in drinks.

Why B-SAFE arrives at a key moment

For several years, drug prevention in drinks has been structured around three axes: informing the public, training teams, and making alert methods more visible. Yet, in the reality of a bar, club, or festival, one question remains difficult: what to do when someone thinks their drink may have been contaminated?

Prevention messages remain essential, but they are not always enough. Professionals need tools that are simple to understand, quick to use, and compatible with the constraints of a festive environment: noise, crowds, urgency, the need to reassure without causing panic.

This is precisely the space where B-SAFE positions itself: not as a promise of total safety, but as an additional vigilance device, capable of making prevention more operational.

LUEUR: the story of a French innovation

B-SAFE is developed by LUEUR, a French company founded in 2021. Public data from the Business Directory indicate a SAS registered under SIREN 904 336 625, with a main activity linked to the manufacture of electronic components. The currently registered headquarters is located in La Tour-en-Maurienne, Savoie.

This electronic aspect is important: B-SAFE is not just a simple strip or disposable accessory. Public sources describe a pen- or stirrer-type device, integrating electronics and a light signal to help interpret the result.

The press presents the innovation as the result of several years of work. Le Parisien notably mentions research, testing, and scientific validation in the toxicology field, with trials at Raymond-Poincaré Hospital in Garches. Other regional sources have also presented BeSafe as the world’s first anti-drug stirrer, recognized in a technological innovation context.

A detector pen, not just a simple anti-drug-in-drinks accessory

The term “anti-drugs in drinks” is often used by the general public to refer to solutions against drugs in drinks. It is understandable but limiting. Situations involving potentially drugged drinks can involve different substances: drugs, diverted medications, and other psychoactive substances.

According to the manufacturer’s instructions provided to AMA Prévention, B-SAFE is capable of detecting a large number of substances and other substances used in drugs in drinks. This wording is deliberately cautious: B-SAFE should not be turned into a promise of universal detection, nor a guarantee that any tested drink is safe.

How does B-SAFE work on site?

The usage promise is intentionally simple: place the device in contact with a suspicious drink, stir, then read the light signal. This simplicity is strategic because a prevention tool for festive venues must be quickly understood by teams.

1. Contact with the drink: B-SAFE is dipped into the glass or drink to be tested.
2. Reading time: the instructions indicate a reading time generally between 15 and 30 seconds, depending on the drink and usage conditions.
3. Light signal: steady green if no substances detected by B-SAFE; flashing red if the drink is potentially contaminated.
4. Safety reflex: if in doubt, the drink should not be consumed and the person should be accompanied.

A compact, visible object easily integrated into a protocol

B-SAFE takes the form of a compact pen-style device. This is important for professionals: a tool that is too bulky, too technical, or too fragile would just stay in a drawer. A manageable format can instead be integrated into a bar protocol, first aid post, prevention booth, or welcome point.

Who is B-SAFE for?

B-SAFE primarily targets venues that welcome the public and want to make their prevention efforts more concrete. The product is most effective when integrated into an organization: trained staff, identified alert point, procedure in case of suspicion, and clear communication with the public.

Why preordering is strategic

The B-SAFE launch is not like that of a mass-market product. It is a French prevention innovation with limited initial units. Preordering therefore secures priority access, especially for organizations that want to equip their teams quickly.

Known technical data

The elements below are based on public information, press, and the manufacturer’s instructions provided to AMA Prévention. They may be further detailed as LUEUR releases more detailed technical sheets.

What B-SAFE changes for prevention

Prevention of drugs in drinks has long focused on individual advice: watch your glass, don’t accept unknown drinks, stay with your group, ask for help. These tips remain useful, but they have a limit: they place a large part of the burden on the exposed individuals.

B-SAFE helps shift part of this responsibility to organizations. An establishment that implements a testing tool, even if imperfect, sends a signal: the issue is taken seriously, teams have a protocol, and the person who has doubts is not alone.

This is the approach that interests AMA Prévention: turning drugs in drinks from an anxiety-inducing and vague topic into a structured, visible, and acknowledged prevention effort.